La fin du contrôle? Le concept est de pouvoir lire chaque semaine un chapitre de son livre, sous licence CC-BY-NC-SA.
"So why am I doing this? Despite the fact that my first book, "The Future of Music" (co-written with Berklee College's Dave Kusek) was quite successful and is still selling well (with translations into German, Italian, and Japanese), I have come to realize that the benefits of publishing a book in the traditional way are not as important to me as the benefits of publishing my work in a much faster, interactive, non-linear and multimedia form. While I have to admit that I still love 'real' books (and actually buy lots of them), I also love RSS feeds, email, and my Google Reader, and iGoogle and Netvibes. And I love my iPhone and my Motion Tablet PC. And still, there is nothing better than staying in bed and reading a nice book, so maybe one of these days you'll be able to get a printed copy of The End of Control, as well.
The kind of information that I can get from an RSS feed (and
believe me, my Google Reader is stuffed to the brim with 500+ feeds) is
totally different than what I get from reading 'real' books, and I
believe that both have their own merits. It's just that with "The End
of Control" I think am much better off to instantly reach the RSS /
eMail / iGoogle audience, right here, right now, through any means that
they want to empoly. And this will, soon, include video as well.
I guess I prefer ubiquity over scarcity, and I certainly prefer the results of viral reach and having a crack at thought-leading versus shooting for the relatively modest financial benefits that may be achieved by monetizing a printed product. In other words, generating a few $ by selling a printed copy of this book will very likely pale in comparison to the downstream monetary benefits of the timely publishing stuff that has real impact (but who knows... eventually this logic could flip!)."