31/03/2009

NOTE PLUS ANCIENNE
Youtube EDU et la musique: des cours de musique en ligne En janvier 2006, j'ai fait un article sur l'université de Berkley qui propose d'apprendre comment marche la musique du futur. Le contenu du cours ne semble pas avoir évolué en 2 ans. Je ne vois pas forcément où sont abordés Facebook, MySpace, Twitter...? Quant à dire en lesson 8 que le futur de la musique c'est MTV !!! Lesson 1: Music Industry Overview What Is the Music Business? What a Major Label Offers Record Company Expenses What an Indie Label Offers Overview of Copyright What Is a Music Publisher? Touring and Merchandising Lesson 2: The State of the Industry Today How Is the Business Doing Overall? The Truth About CD Sales Indie Label Perspective A Broken System for Artists Problems with Copyright in the Digital Age Music Licensing Lesson 3: The Flow of Money Money Flow between the Writer and Publisher Money Flow between Artist and Label Legitimate Digital Downloading The iTunes Model Models That Will Continue to Work Music Business versus Record Business Lesson 4: Marketing and Promotion Word-of-Mouth Promotion Radio Internet Radio Marketing and Promotion Methods: Freebies New Forms of Promotion The Psychology of Sharing Music Lesson 5: Distribution CD Sales CD Pricing Local Retailers Online Digital Distribution Lesson 6: Artist/Writer Perspectives Interviews Artist Point of View Putting Your Money Where Your Mouth Is Lesson 7: Customer Perspectives Kids Today—Shifting Perspectives What Do the Numbers Look Like? What Do the People Say? How is Music Discovered and Acquired? Your Perspective as a Customer The Future Relationship between Fans and Artists Lesson 8: New Business Models How Has the Music Business Adapted to Change in the Past Recorded Music Pricing Models Music Like Water—How to Turn File Sharing into a Winner for Everybody Licensing the P2P Networks—The Utility Model MTV Future of Music Lesson 9: Impact of Technology Historical...

Sylvie Krstulovic

Une femme passionnée par les stratégies marketing dans le secteur des contenus numériques. Suivez-moi sur https://twitter.com/krustul

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