En janvier 2006, j'ai fait un article sur l'université de Berkley qui propose d'apprendre comment marche la musique du futur. Le contenu du cours ne semble pas avoir évolué en 2 ans. Je ne vois pas forcément où sont abordés Facebook, MySpace, Twitter...? Quant à dire en lesson 8 que le futur de la musique c'est MTV !!!
Lesson 1: Music Industry Overview
- What Is the Music Business?
- What a Major Label Offers
- Record Company Expenses
- What an Indie Label Offers
- Overview of Copyright
- What Is a Music Publisher?
- Touring and Merchandising
Lesson 2: The State of the Industry Today
- How Is the Business Doing Overall?
- The Truth About CD Sales
- Indie Label Perspective
- A Broken System for Artists
- Problems with Copyright in the Digital Age
- Music Licensing
Lesson 3: The Flow of Money
- Money Flow between the Writer and Publisher
- Money Flow between Artist and Label
- Legitimate Digital Downloading
- The iTunes Model
- Models That Will Continue to Work
- Music Business versus Record Business
Lesson 4: Marketing and Promotion
- Word-of-Mouth Promotion
- Radio
- Internet Radio
- Marketing and Promotion Methods: Freebies
- New Forms of Promotion
- The Psychology of Sharing Music
Lesson 5: Distribution
- CD Sales
- CD Pricing
- Local Retailers
- Online Digital Distribution
Lesson 6: Artist/Writer Perspectives
- Interviews
- Artist Point of View
- Putting Your Money Where Your Mouth Is
Lesson 7: Customer Perspectives
- Kids Today—Shifting Perspectives
- What Do the Numbers Look Like?
- What Do the People Say?
- How is Music Discovered and Acquired?
- Your Perspective as a Customer
- The Future Relationship between Fans and Artists
Lesson 8: New Business Models
- How Has the Music Business Adapted to Change in the Past
- Recorded Music Pricing Models
- Music Like Water—How to Turn File Sharing into a Winner for Everybody
- Licensing the P2P Networks—The Utility Model
- MTV Future of Music
Lesson 9: Impact of Technology
- Historical Perspectives
- Adapting to New Technologies
- The Ravages of Free
- Legitimizing P2P
Lesson 10: What to Do If You Are an Artist/Writer
- What Do Artists Really Need?
- Elements of Success
- Do It Yourself (DIY)—Because You Always Had to Anyway
- Attracting Attention to Your Band
- Creative Ways to Make Money
- Checklist for Starting Your Own Musician Business
- Challenges of Alternative Revenue Streams
Lesson 11: What to Do If You Are on the Business Side—Part 1
- New Ways of Promoting and Marketing
- Lessons from the Adult Entertainment Industry
- New Business Models
Lesson 12: What to Do If You Are on the Business Side—Part 2
- New Century Business Model
- What to Do If You're a Record Label
- What to Do If You're a Publisher
- New Technology Makes for New Opportunities
Mais depuis 3 jours, Youtube viens d'ouvrir une section spécifique Youtube EDU, dédiée aux universités! Et on retrouve des vidéos de Berkley Music!
La plus regardée permet d'apprendre à faire un solo de guitare classique!!!
Si ça c'est de la guitare classique Jean Sebastien Bach et Amadeus doivent se retourner dans leur tombe.
Rédigé par: Valery | 03/05/2009 à 23:56