Youtube EDU et la musique: des cours de musique en ligne
En janvier 2006, j'ai fait un article sur l'université de Berkley qui propose d'apprendre comment marche la musique du futur. Le contenu du cours ne semble pas avoir évolué en 2 ans. Je ne vois pas forcément où sont abordés Facebook, MySpace, Twitter...? Quant à dire en lesson 8 que le futur de la musique c'est MTV !!!
Lesson 1: Music Industry Overview
- What Is the Music Business?
- What a Major Label Offers
- Record Company Expenses
- What an Indie Label Offers
- Overview of Copyright
- What Is a Music Publisher?
- Touring and Merchandising
Lesson 2: The State of the Industry Today
- How Is the Business Doing Overall?
- The Truth About CD Sales
- Indie Label Perspective
- A Broken System for Artists
- Problems with Copyright in the Digital Age
- Music Licensing
Lesson 3: The Flow of Money
- Money Flow between the Writer and Publisher
- Money Flow between Artist and Label
- Legitimate Digital Downloading
- The iTunes Model
- Models That Will Continue to Work
- Music Business versus Record Business
Lesson 4: Marketing and Promotion
- Word-of-Mouth Promotion
- Radio
- Internet Radio
- Marketing and Promotion Methods: Freebies
- New Forms of Promotion
- The Psychology of Sharing Music
Lesson 5: Distribution
- CD Sales
- CD Pricing
- Local Retailers
- Online Digital Distribution
Lesson 6: Artist/Writer Perspectives
- Interviews
- Artist Point of View
- Putting Your Money Where Your Mouth Is
Lesson 7: Customer Perspectives
- Kids Today—Shifting Perspectives
- What Do the Numbers Look Like?
- What Do the People Say?
- How is Music Discovered and Acquired?
- Your Perspective as a Customer
- The Future Relationship between Fans and Artists
Lesson 8: New Business Models
- How Has the Music Business Adapted to Change in the Past
- Recorded Music Pricing Models
- Music Like Water—How to Turn File Sharing into a Winner for Everybody
- Licensing the P2P Networks—The Utility Model
- MTV Future of Music
Lesson 9: Impact of Technology
- Historical Perspectives
- Adapting to New Technologies
- The Ravages of Free
- Legitimizing P2P
Lesson 10: What to Do If You Are an Artist/Writer
- What Do Artists Really Need?
- Elements of Success
- Do It Yourself (DIY)—Because You Always Had to Anyway
- Attracting Attention to Your Band
- Creative Ways to Make Money
- Checklist for Starting Your Own Musician Business
- Challenges of Alternative Revenue Streams
Lesson 11: What to Do If You Are on the Business Side—Part 1
- New Ways of Promoting and Marketing
- Lessons from the Adult Entertainment Industry
- New Business Models
Lesson 12: What to Do If You Are on the Business Side—Part 2
- New Century Business Model
- What to Do If You're a Record Label
- What to Do If You're a Publisher
- New Technology Makes for New Opportunities
Mais depuis 3 jours, Youtube viens d'ouvrir une section spécifique Youtube EDU, dédiée aux universités! Et on retrouve des vidéos de Berkley Music!
La plus regardée permet d'apprendre à faire un solo de guitare classique!!!

































































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